Google AdSense Page-level ads failure

From miscellus

Google AdSense Page-level ads failure

Page-level ads - from Google's tutorial

Being a sucker for anything new, when Google introduced the new Page-level ads, I thought it looked a good idea - basically they are mobile specific adverts, sticky banners at the bottom of the mobile screen and page ads that appear between page loads. As I type this I can see that this could possibly be very annoying, very very annoying. Hmm. I should have known.

A day or so after I put them on all pages on all of my sites I started to see a massive revenue drop off. After analysing the data I discover a 27% drop-off on high-end mobile devices. 27% drop-off, that is massive. I guess that people just leave the site, just the way I do as soon as I encounter a pop-up.

I've now removed them completely and since they have been removed, my figures have already improved. That'll teach me another lesson - always run split tests on anything new and unknown!

Page-level ads - what are they?

They are annoying adverts that are only available for high-end mobile devices.

Anchor/overlay ads

  • Mobile ads that stick to the edge of the user’s screen and are easily dismissable.
  • Shown by AdSense at optimal times to help increase revenue and provide a good user experience
  • Don’t count towards your 3 ads per page limit
  • Only show on high-end mobile devices

Vignette ads

  • Mobile full-screen ads that appear between page loads on your site and can be easily dismissed by your users.
  • Shown by AdSense at optimal times to help increase revenue and provide a good user experience
  • Don’t count towards your 3 ads per page limit
  • Only show on high-end mobile devices
  • Limited in number to maintain a good user experience