The best way to make serious money from Google Billboard AdSense banners

From miscellus

The best way to make serious money from Google Billboard AdSense banners

The recently added BillBoard banner [970 px x 250 px]

Google's recently added AdSense BillBoard banner ad is a great way to increase your AdSense revenue, however there a re a few caveats. Here's what I've discovered.

This banner can take a few hours before it shows up on your web-page, sometimes 12 hours - see AdSense banner does not show and gives a 400 error.

Google does not always have a suitable 970 px x 250 px Billboard banner to place on your site, so often it will be replace by a 728 px x 90 px Leaderboard banner or a 336 px x 280 px Large Rectangle banner. Sometimes Google may not have a suitable banner at all. Then it will just fill 970 x 250 px of your webpage with whitespace.

Worth using this banner though. I've seen a 15% increase on some site when using Billboard over Leaderboard.

When I saw the revenue increase, I got greedy and added a Billboard banner at the bottom of the page too. The revenue dropped again. Ithink the reason was that often Google would find a banner for the bottom banner, but show empty space in the top centre, my premium position.

Only use one Billboard banner per page!